The First Property of Virgin Hotels, the Lifestyle Hotel Brand by Virgin Group Founder Sir Richard Branson
The challenge was to create a new member of the Virgin brand family. Gronda and the design team had to develop a concept that is aligned with specific values that are key to Virgin and addresses a specific demographic audience. The project included the design of 250 guest rooms, including 38 one-bedroom suites and two penthouse suites; The Commons Club featuring the hotel’s main bar and restaurant; Miss Ricky’s, a street level diner; Two Zero Three, a coffee and wine bar; and The Spa. The interior of the guest rooms is understated yet playful, with a simple palette of natural woods for furniture and finishes and pops of Virgin’s signature red. Virgin tasked the design team to rethink the hotel room paradigm and space planning was key. The guest rooms break away from a traditional layout by offering two distinct areas, the Dressing Room and the Sleeping Lounge, which can be separated by custom sliding doors. Given a 28 m2 standard room, guests enjoy more flexibility, privacy, and user-friendly amenities.