The continued trust and collaboration between GRONDA and PVR Cinemas, largest film exhibitor of Bollywood, has given rise to one of the most unique and talked about cinemas in all Mumbai; MAISON PVR.
It was born out of the quest to define a new level of luxury. Taking its inspiration from a glamorous French Grand Maison (French manor house), GRONDA, working hand in hand with PVR´s creative team, explored the elements that constitute this paradise of luxury to create the ultimate viewing experience full of allure and sophistication.
Maison PVR invites guests into a journey through grand entrance foyers, libraries with art and curiosities, grand living rooms, sophisticated open kitchens and secret private screening experiences. The approach to this cinema has been as a “Grand House” or “Maison Home” with different rooms – hence the name Maison PVR or the ‘House of PVR’. As one walks from one foyer to the other, from one room to the other, from the left side of the arrival passage to the right, to the home theatre above, there is a common story board—they are all rooms within a Mansion.
The grand external façade with monolithic Satuario Marble finish and dynamic horizontal LED screens kickstart the experience and astound the patrons before even setting foot inside the cinema. This dynamic, mammoth, immersive façade paves way for the incredible and extraordinary imminent delight inside. The animation proposed for this screen mutates between movie trailers and sophisticated PVR custom content designed for this unique property. The luxurious façade blends in with the surrounding retail stores.