Ritz-Carlton South Beach* – StudioGronda
Hotel Ritz-Carlton South Beach*Miami, USA
Courtesy of Rockwell Group. Completed while a Managing Director at Rockwell Group, Madrid. Photography courtesy of Ritz-Carlton.

Redesign of 1950s Landmark in the Heart of South Beach Art Deco District

Originally designed in 1953 by the architect Morris Lapidus, the iconic Ritz-Carlton South Beach is a landmark in the heart of the South Beach Art Deco District. The $10 million interior redesign pays tribute to the building’s architectural history while introducing a contemporary, fresh vibe. The project included the renovation and redesign of 375 guest rooms, including 41 suites, located in the main building and two poolside wings; more than 1,858 m2 of meeting and conference rooms; and a poolside deck and lounge. The design integrates subtle references to the deep blue ocean and golden sandy beaches at the hotel’s doorstep for an elegant, tranquil and nature-inspired feel. Accents of ocean blue, sea mist green, and coral tones dominate beach‐inspired textiles and décor. Large vertical gardens and wood planters were added to the pool deck area to give it a greater sense of lusciousness and an upscale residential feel.

*Completed while a Managing Director at Rockwell Group, Madrid.